Supporting Women's Advancement in Society through the Activities of Health Lab Mint+ for Women’s Health
The Health Lab Mint+ for Women’s Health provides the general public with tips on how women can live a healthy and fulfilling life as well as accurate information on women's bodies and health by staying attuned to women's unique and painful symptoms for a wide range of life stages.
The Mint+ website provides easy-to-understand explanations of illnesses and symptoms for the general public so that visitors can learn about the causes of their symptoms early on and take action.
The website is overseen by specialist physicians and other experts. It provides easy-to-understand explanations ranging from basic knowledge of women’s bodies to changes in their physical condition accompanying hormonal changes at each life stage, and information on diseases specific to women. We strive to pick up broadly on concerns that women have about their bodies that they tend to keep to themselves and on disorders or worries they cannot put into words. We work to provide information and refine our content in the hope that we can alleviate women’s anxieties by conveying accurate information and to be a pillar of support for them to lead healthy lives. As a result, we have been able to grow the website to the point where it is viewed by an average of over 300,000 people per month.
We will continue to work to enrich the content and actively disseminate information to deepen knowledge of the specific ailments and diseases that women suffer from at each stage of their lives, and to provide an opportunity for them to undergo medical examinations and hospital visits.
The website “Health Lab Mint+ for Women’s health” (Japanese version only)
Activities of the Project to Promote Women’s Health Starting from Food
Activities of the Project to Promote Women’s Health Starting from Food
We are working to further develop activities to help more women lead healthy and fulfilling lives amid a growing interest in women’s health issues and the increasing importance of food. In September 2021, we launched the Project to Promote Women’s Health Starting from Food with ABC Cooking Studio Co., Ltd.’s ABC HEALTH LABO. As part of this project, we offer online seminars in which doctors and other experts explain women’s health issues. These explanations are supported by nutritionists who present information on nutrition and give demonstration lessons for cooking with ingredients (nutrients) that help relieve certain symptoms. To date, seminars have been held on the topics of "female hormones," "thyroid gland," "menstruation," "menopause," and "preconception care.
Launch of Mint+ teens LINE account
In conjunction with the launch of Mint+ activities, we have also begun distributing information on LINE
As of April 2024, we have more than 5,000 registered subscribers, indicating the high level of interest in women's health and high expectations for Mint+. We will continue to develop new content in the future.
Mint+ teens LINE account (Japanese version only)
Health Education for Puberty and Children
We contribute to the development of the next generation by providing health education and other programs for the pubertal generation and children.
Mint+ teens website
Mint+ teens, launched in August 2021, provides teenagers with information about changes in physical condition related to female hormones. The website includes videos that are set in a high school and feature the story of four students attending a special class taught by Teacher ASKA. The videos address real questions and concerns of high school girls, aiming to deepen their knowledge about their bodies and female hormones. The website is also enriched with illustrated content that provides easy-to-understand explanations related to physical care, questions, and concerns
Mint+teens website (Japanese version only)
Launch of Mint+ teens Instagram account
In March 2023, we launched a Mint+ teens official Instagram account as a new point of contact with teenagers. The account shares information on the physical changes associated with hormonal changes, in line with teenagers’ school life and events. We provide an accessible and trustworthy resource for high school girls by sharing accurate information to alleviate their anxiety.
Mint+ teens Instagram account
Distribution of health and physical education supplementary materials for high school students
Health and physical education supplementary material for high school students
In 2020. we published health and physical education supplementary material for high school students entitled High School Students “Now” – The Female Body: What You Should Know. This material has been completely updated in 2024. We distributed this to educational institutions nationwide as a sex-education resource to provide students with accurate information about menstruation, pregnancy, childbirth, contraception, and STD.
Sponsored the Comprehensive Sexual Education Project
The Comprehensive Sexuality Education Project
In FY2022, We had sponsored the Comprehensive Sexuality Education Project, an initiative promoted by the Asahi Gakusei Shimbun Company and Dentsu Inc. aimed at creating opportunities for elementary and junior high school students and their parents to obtain accurate information about sex (sexual education). We want parents and children to be able to talk openly about sex, which is often considered a taboo subject, and to have a correct understanding of it.
We held an online seminar for elementary school students and their parents that introduced the topic of menstruation. Dr. Kuniko Tsukada, Director of Atlas Ladies’ Clinic, gave an easy-to-understand explanation of the changes in the bodies of boys and girls, the changes that occur until women have a baby, and how to safeguard one’s own body.
Support for the child-rearing generation
We contribute to the development of the next generation by providing health education and other programs for the pubertal generation and children.
A new website, Mint+ Hug, with a view to disseminating accurate information
In October 2024, we launched a new website, Mint+ Hug, with a view to disseminating accurate information about childrearing as well. This includes information covering the period from confirmation of pregnancy through childbirth, physical changes and conditions affecting the bodies of mother and child following birth, health information through early childhood, and so forth. Going forward, we will continue to update columns for mothers, newborns, and infants, and enrich the content.
Mint+ Hug website (Japanese version only)
Support for local childcare
An event on child-rearing, led by the mother of an Olympic gold medalist, was organized for preschool children and their parents in Minato Ward, where our head office is located. The event featured a craft activity for children, led by nursery school teachers in the first half, and exercise sessions for parents and children in the second half.
In addition, we held a Christmas concert at the head office to refresh the hearts and minds of local residents.